RU EN

Hi!
I'm Alyona Shcherbakova

A marketer with experience working in Russia and Europe. I’ve launched campaigns for FMCG, e-commerce, startups, and other businesses through PPC.
I’m interested in everything — from creative strategies to deep analytics.

Alyona Shcherbakova

My Experience

I have worked in both Russian and international agencies, as well as in-house, which helps me understand tasks from both sides. I also have experience as a project manager in web development for a fintech project, which gives me a deeper understanding of digital products.

Skilled at working with data, uncovering insights, and turning into growth

Value simplicity, clarity, and teamwork

My style — strategic, precise, and human-centered

I enjoy simplifying complex things and learning new ones. With my analytical mindset and curiosity, I eagerly dive into all aspects of projects.

5+

years in paid advertising, PPC, and analytics



🌍 Russia, Europe
🎯 FMCG, E-commerce
💄 Fashion, Beauty
📊 Performance,
PPC

Brands and projects

Experience working with different industries and markets

🛒

Auchan Retail

FMCG e-Grocery

Scaling digital presence of a major retailer in Russia

🌸

Bloomex

E-commerce Flowers

Developing online sales for a flower business in Canada and Australia

👗

SALAMANDER, Thomas Munz

Fashion Retail

Performance marketing for fashion brands in Russia

💄

Locobase, ARAVIA

Beauty Health

Promoting cosmetics and health products in Russia

🏥

Plastic Surgery Clinic

Medicine Leadgen

Attracting Russian patients for a clinic in Georgia

🎰

iGaming project

iGaming Virtual Items

Developing an international iGaming ecosystem for gamers

Other Projects & Industries

Areas of focus:

Services Fintech Mobile Development

Each project is a new experience and an opportunity to apply a creative approach to solving business challenges. I have worked with brands of all scales: from startups to international corporations.

Work Results

500+

launched and scaled ad campaigns

€165K

advertising budget per month

+31%

revenue and +32% new FMCG customers

€20

CPA for qualified medical leads

100+

monthly transactions restored thanks to fixed analytics

🎤

Speaker at Yandex Conference: how to grow online grocery delivery to the market’s Top-5

Skills & Tools

🎯

Marketing & Strategy

Digital Marketing PPC Customer Acquisition Growth Campaign Planning & Budgeting ROI / CPA / LTV optimization
🚀

Platforms

Google Ads Yandex.Direct Meta Ads Bing Ads
📊

Analytics

GA4 GTM Looker Studio Yandex.Metrica Shopify
⚙️

Management

Jira Trello Confluence Kanban Roadmap Team mentoring Task delegation & prioritization
🤝

Soft-skills

Leadership Empathy Conflict Resolution Teamwork Cross-Cultural Communication Creativity Time Management
🌍

Languages

Russian (native) English (B2)

What I'm Looking For

I’m open to new opportunities — projects that need a fresh perspective and unconventional thinking. I want to dive deeper into Retail & FMCG: I’m interested in the full cycle — from building marketing strategy and launching campaigns to analytics and driving sales growth.

My interests:

🌍

International markets

(especially Europe)

🤝

Cross-functional teams

🛍️

Retail product development

🏪

FMCG

💡

Startups

Freelance, part-time, full-time

(considering different formats)

Ready to learn and share experience: I enjoy learning new things, sharing knowledge, and enriching team collaboration with my perspective.

Contacts

Ready for new challenges and exciting projects